Rowan Rey Sutherland 
An Israeli animal rights activist and cat lover created “Neve Fritsky”, a fictional city ruled by cats and for cats.
Yair Zilberman, the father of 6 naughty cats, recently took his promotion of animal rights to a new level when the cat boy submitted the website “נווה פריצקי” (Neve Fritsky) to a major SEO competition in Israel. The contest asks each participant to create a new website for the fictional city that does not exist.
The fictional cat city was founded on the Internet, and it also has a serious side. Yes, there is something funny about this site, but it seems that Yair really values his project and not just the cost of the SEO competition which is about $ 4200. It seems that this platform New is serving Yair as a way to spread love. for cats throughout the country and convey a sense of duty and urgency to work for the good of our fellow cats and their right to live with dignity and good health. A specific goal that Yair’s website is trying to promote is the adoption of desperate and homeless kittens.
In a fictional town created by Yair Silberman, the mayor is a cat that manages about 500 citizens – all of them are cats. Yair’s approach is unique, offering a combination of humor and informative aspects to address current issues in Israel and other parts of the world. In addition to the chance to win a $4,200 cash prize for animal rights advocacy, the website also brings media attention to the issue. Neve Fritsky City Hall describes the history of the city through the mayor’s videos, which demonstrate how a domestic cat should behave, how to maintain a balanced life and, above all, its physical form.
Millions of animals in different parts of the world remain homeless and without proper care for various reasons. The situation with cats is no different, especially in Israel, where awareness of cat rights is very weak. Many initiatives have been created to save the lives of cats. However, as there seems to be no end to the suffering of stray cats, more needs to be done in this regard, and this is where Yair aims to make a difference with Nev Fritsky City Hall as he aims to encourage more people to adopt cats. And save them from a life full of pain and suffering on the streets.
