It’s easy to be overwhelmed by the number of keywords you need to optimize your website. However, there’s an easy and effective approach to creating SEO-friendly content: select one key phrase that is the focus of each page you design. Also called an adverb it assures that there’s a reason behind each page you build on your site to maximize the value of each keyword you’re trying to capture.
I’ll show you how to select a focus keyword to anchor websites and to create useful SEO-friendly content for your website. I’ll also demonstrate how you can make use of SEO tools like Yoast SEO as well as Rank Math, which test the efficacy of the key words that are utilized.
What Is a Focus Keyphrase?
A keyphrase or focus keyword is the most important phrase you want your post or page to be ranked for by search engines. It is as simple as that is, when someone searches for the keyword you’re targeting and they come across your site. It is an axis to the page’s topic and allows you to develop content that is in line with the intent of the search in order to meet the requirements of search engines and their users.
Each page should have specific key phrases that are unique to each page so that the keywords don’t get scattered across the website. This prevents duplicate content that we know Google does not like. If more than two websites are optimized for the same keyword they compete with each other for links, authority and rankings on search engines which can reduce their impact. The marketing industry refers to this kind of competition in the context of keywords cannibalization.
Putting Your Focus Keywords to Work
I’ll consider the case of a California company that specializes in outdoor activities, to show the ways in which a focus keyword for SEO could be used to enhance web content.
Imagine this business’s website as the shape of a pyramid. The homepage sits on the summit of the pyramid. It leads to categories pages that offer products and services like climbing, hiking as well as scuba diving and surfing. The category pages link to pages for sub-categories that contain specific information on rentals as well as tours, lessons, and rentals.
Keywords with broad meanings are utilized to create pages that are at the top level of the pyramid. As you move down the pyramid, information becomes more precise, so are the keywords. Keywords with long tails become particularly relevant as you go further into the website.
To identify a keyword that is a focal for your website, you’ll need tools for keyword research such as Ahrefs, SEMrush, or even Google Trends. Once you’ve conducted your research and found the key phrase you’d like to be ranked for, you can begin to optimize your website’s pages or writing content.
In this example for a focus keyword you can see that each page contains a keyphrase that is designed to attract people with different intents to search.
- Homepage keyphrase: California outdoor pursuits
- Keywords for the category: Hiking in California and rock climbing in California Scuba diving in California Surfing in California
- Subcategory keyphrases include: Walking the Lost Coast Trail, rock climbing tours in Joshua Tree National Park, where can I study to Scuba dive into Monterey Bay, how much are the surf rentals in Santa Cruz
How to Use Focus Keyphrase Tools
The keywords you choose for your websites should be based on solid keyword research that takes into account the goals of your business and what your ideal client is looking for. After you’ve identified the primary keywords that are crucial for your business, you can make use of the SEO tools to choose relevant focus keywords for every page, and then include them in the right amount. The tools are also utilized to enhance a blog post.
Learn more about the importance of keyword density and WDF*IDF analysis.
Targeting Related Keyphrases
To make your content more prominent on the web, every page must have an initial focus keyword as well as secondary relevant keyphrases. The long-tail keywords can help to:
- Create a variety in your writing. Content that focuses on a single key phrase could be boring and inauthentic.
- Provides you with more opportunities to get ranked. You can target similar keywords people are searching for using a single piece of content.
- Show your expertise and credibility. Using related keyphrases allows you to research an area deep while remaining focussed on a single topic. Keyphrases that are related can improve overall quality and credibility of material, making it more readable for Google to comprehend.
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