There is often the misconception that networking and connecting are interchangeable. However, the difference is more significant than we think and even more important to distinguish if you are looking to grow your business.
Whether you are a large or small business, it is important to build awareness, trust and credibility for your brand. As such, marketing is about making connections with your target audience and convincing them to invest in your business – from following on social media or purchasing a product or service.
In this post, we will outline the differences between networking and connecting, why connecting with your audience is important and how a marketing mentor can help you achieve your marketing goals.
Put simply, networking refers to knowing more people, where connecting is getting to know people more. While a business may know many people, it can be cold and impersonal. Connection requires more than simply having a target audience. It involves time, participation and a deeper understanding of the complexities of your audience – from like and dislikes to age, location and more.
Some basic ways your business can better connect with your audience:
This involves being active and engaging with your target audience. If you are not evident, it will be difficult to connect with anyone. You can do this by:
- Creating interesting and interactive content
- Answering questions and responding to comments
- Joining conversations (both online and offline)
Be warm and friendly
Your audience is more likely to connect with you if they feel as though they know you. Be approachable and let your brand’s personality shine through in both your online and offline interactions.
Be Audience Focused
Make sure that your content is relevant and interesting to your target audience. If it is not, they are unlikely to connect with you or invest in your business.
It is important to be consistent in your interactions and content. This will help build trust with your audience and make it easier for them to connect with you.
The Importance Of Connecting in Marketing
One of the most important aspects of marketing and growing your business is connecting to your targeted audience. The ability to build a community and connect to your audience is what separates great companies from the rest!
Truly connecting to your audience and getting to know them better will help you understand their reactions, wants, and needs. These are always changing and requires constant work, research and adaptation to stay up to date. However, in doing so, you are able to see better success and growth in your business.
How a Marketing Mentor Can Help You
There are many ways that you can connect with your audience, but deciding what strategy is best for your brand can be challenging. A Marketing mentor can help you better understand your target audience, develop a connection strategy and create content that resonates.
A marketing coach and mentor can also provide you with the accountability and support you need to stay on track with your marketing goals. If you are looking for help connecting with your target audience, Ruffle Mentoring can help. With a growing directory you can connect with experienced marketing professionals who will help you market and grow your business.