Rowan Rey Sutherland 
It’s only 300 book sales for you to be onto Lulu’s all-time top 100 bestsellers list. 300 books! For some, this could be achieved with the help of their entire family. Although AuthorHouse, iUniverse, Xlibris and the other major players in the world of POD may produce more books that have ISBN numbersbut their revenue figures aren’t that great.
There are estimates that say the average book will sell no over 150 copies however, other sources put that figure at less than fifty copies. Many authors lose the money they invested in their book this is the reason the reason why Lulu Press is so popular. With Lulu it is possible to upload your book’s interior as well as cover (you can do all the designing work) and receive books delivered to you in just a few days. All at an amount that is less than the “cost of printing” (which is extremely high and, in fact, very expensive).
Prices and services offered by POD businesses vary This is the reason we’re in the last stages of preparing a comprehensive guide to self-publishing. It’s an uninspiring mess of data and information with numerous false assertions. The truth will be exposed.
Are you among the top winners or a part of the majority?
Do you think your book will be gone before it makes it to the market? If you’re planning to sell more than fifty copies that means you’ll need to put time – and money into the production and promotion for your novel. Here are the essential steps to take:
1. Write a fantastic book that will be read by a large audience.
A major errors individuals make is to think that people will enjoy reading their book simply because it’s “good.” People will take a book to the library when it’s relevant to their life (non-fiction) or if they believe it’s an excellent novel (fiction). In any case, you’ll need to promote your book. “How to sell a book” or “How to market a book” are among the most frequent questions we receive from our customers, and our analysis of search engines indicates that these are popular searches. If you’ve never thought of your book’s reader in mind, then you’re left with just three legs on the four-legged stool for marketing.
2. You can spend some money on the design of book covers as well as book edits.
The other aspect of marketing a book is its inside and exterior appearance that the author has chosen for his book. People judge books through its cover. So If you’re not investing some money to create an attractive cover and you’re not making sales. People will then take the book out and go through the introduction or the first couple of pages. Are the words well-written? Simple to read? Does the design of the book’s interior clear, consistent and effectively implemented? I’ve seen a lot of POD books with margins were not large enough and the fonts were not well-chosen and the pictures were blurry. Who’s buying an item like that?
There are numerous great book cover design firms but we recommend this one: DigiArt Book Cover. If you need editing, get in touch with the for your editing requirements. Don’t skimp on editing since you’ll be prone to errors (trust me when I say this one – there’s likely to be many in this article).
3. Find a reliable publisher.
Lulu Press is great if you’re just looking create a handful of copies to share with your friends, or even create a low-cost galley to give to editors or distributors, agents, or editors. It is common to be required to mail an “galley” of your book that is essentially the printed version of your book, with an unfinished cover. Lulu Press is great for making galleys for a low cost.
As we’ll demonstrate in our forthcoming guide to self-publishing your book, which POD firm you select will depend on your goals and expectations. If you’d like to have your book edited professionally and your cover created by your editor (instead of outsourcing to an unknown individual) Companies like Cold Tree Press might be an ideal choice. Others offer a wide range of marketing options. Personally, I’d prefer to stay far from having these companies promote my book instead, I’d rather consult an experienced book marketing expert or a media specialist.
