Rowan Rey Sutherland 
Self-branding is a process where an individual creates a professional identity in order to represent themselves in the marketplace.
A strong brand gives you an edge over your peers by allowing people to instantly recognize and remember who you are, what you do, and why they should care. Building a smart yet simple brand is the key to getting traction, making money, and achieving success in today’s competitive world.Below are six ways that can help you build your personal or business brand.
Create a Brand Identity
Define your unique personality on paper as well as visually through logos and sketches.Incorporate your values and goals in the way you want your brand to be seen. Get specific on how you want to be known to others.
Report on Viral and Trending Topics
Getting into trendingtopics is a great way to build your profile, promote your business, or attract attention towards you. Use these topics as opportunities to showcase your thoughts, opinions, and expertise.
Use Storytelling Techniques
Create a story that draws readers in and encourages them to engage with what you have created, whether it means sharing it on social media, commenting, or simply interacting with your content.
Make the content a combination of information and emotions, instead of just facts or dry information only.
Create Long-form Content
Long-form content is another way to grab the attention of your audience and engage them with your brand.
It is very important for your content to be unique and create a lasting impact. It should also look professional, even if it’s done on a shoestring budget. This can be achieved by using design templates from free sources such as Fiverr or you can use paid services such as Canva.
Provide Value with Your Content
Providing value through your content allows you to make an impact on your readers and go beyond what you do in real life, as well as give them reasons why they should reach out to you.
If you’re selling printing services, you need to sell the value that you are providing to your customers, not just your services.
Get Involved in the Community You’re Building
Getting involved with other people in the same niche as you is a way to build your audience and brand. For example, joining Facebook groups, forums and, other groups is a simple way to meet potential customers.
You can build your brand by becoming a trusted expert; by providing helpful and insightful information or points of view that others want to share.
Be sure to let them know about your core products or services. You can also promote them in an organic manner, but don’t overdo it.
How Do Brands Become Famous in the Digital Age?
Brands come in all shapes and sizes. They may be small businesses run by a sole entrepreneur or they can be major corporations with dozens of locations and thousands of staff members. Regardless of the size, however, most brands can trace their own success to one key factor: consistency.Consistency means always providing your customers with products or services that meet or exceed their expectations time and time again.
